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Writing grant funding applications: Top tips from a funding expert

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Writing grant funding applications: Top tips from a funding expert

On the back of last month’s 'Introduction to Grant Funding’, the latest London Sport Consultancy free webinar saw funding expert Aaron Dunkley provide an in-depth look at how organisations should go about writing their grant funding application, in a 90-minute session sharing the ‘Top Tips for Grant Funding Applications.’ 

Communications Officer Qasim Zaidi shares the main lessons learned from the free webinar earlier this week, discussing framing your case for support, writing style, and how best to highlight the outcomes of the project.

For more information on the webinar, or how London Sport Consultancy can help your organisation, get in touch with Aaron here.

Framing your case for support:

The first step of any grant funding application is framing your organisation’s case for support. 

Ultimately, you must illustrate to the funder why you need the grant, and why the money would be best placed in the hands of your organisation.

  • When framing your case for support, relevant information to present to funders can be broken down into five key categories: organisation, need, solution, impact and sustainability.
  • Each of the above topics provide important information that tells funders all they need to know about your organisation as well as details on how the grant will be used.

Writing style:

  • When writing your application, it is essential that you break up blocks of texts into subsections with clear subheadings and bullet points. This structure allows for a far more digestible read, giving the reader the opportunity to find whatever information they need at any given point.
  • Ensure the content is concise and to the point, whilst including all relevant information.  
  • Answer the question at hand as clearly as possible, without going into too much extra detail.
  • Don’t assume the assessor has any knowledge of your context. 
  • Be sure to explain things clearly, in the simplest way possible.
  • Don’t flood your applications with jargon and abbreviations without explanation.
  • Use tangible examples to describe things and prove the things you say.


Always link needs, outputs and outcomes when writing about the project’s objectives. This provides the reader with a clear picture of how your organisation aims to achieve its desired outcomes.

When detailing intended outcomes, it is important to remember a few key things:

  • Focusing on making a change rather than engagement or delivery is important to maintain the goal of making a positive impact.
  • Adapt the outcomes to your specific target audience.
  • Finally, it is crucial to remain confident but realistic in your outcomes. This is important to show funders that your goals are big, yet achievable.

London Sport Consultancy will be back with another funding webinar next month. On Tuesday 29 March, 10-11.30am, Aaron will be sharing how best to 'Measure the Impact of your Projects'  sign-up to attend this free session here.



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Aimée Palmer

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