London Sport Consultancy partner with CIMSPA to deliver Digital Marketing Webinar series
London Sport Consultancy has completed a project with CIMSPA, the professional development body for the UK's sport and physical activity sector, to deliver a series of webinars for their Digital Marketing Hub.
The project was led by Chris Norfield, Head of Digital Behaviour Change at London Sport. The three webinars in the series explored the potential of using social media to reach and engage new participants for activity providers. Topics included the use of Facebook Advertising to reach inactive people, the support Facebook Groups can offer to inactive people in becoming and staying active, and the use of digital marketing to engage younger audiences.
The webinars (and lots of other digital marketing content) can be accessed for free by anyone involved in sport and physical activity in England via the Digital Marketing Hub: https://digital.cimspa.co.uk/
As part of the Digital Marketing Hub, the commissioned project drew on the expertise of London Sport Consultancy to upskill the sport and physical activity sector in using digital marketing. The aim of this was to help the sector reach and engage with 'less active' people by running targeted digital marketing behaviour change campaigns.
Ollie Bell, Membership Director at CIMSPA, said:
"The team at London Sport delivered three excellent webinars for the Digital Marketing Hub. They were able to combine their experience in sport and physical activity with their digital marketing expertise, drawing upon real life examples where best practice had already been implemented.
Our users gave the webinars an average rating of over 9/10 and have shared examples of how the advice is helping them to improve their digital marketing.
We look forward to an ongoing partnership with London Sport as we aim to help as many people as possible through the Digital Marketing Hub”.
London Sport Consultancy can help local authorities, active partnerships, charities and activity deliverers to use digital marketing to reach inactive people and get them active. To find out more, get in touch with Chris Norfield, Head of Digital Behaviour Change here.