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More opportunities for clubs to reach inactive Londoners as London Sport backs RED January 2022

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More opportunities for clubs to reach inactive Londoners as London Sport backs RED January 2022

London Sport are delighted to confirm their backing for the RED January 2022 campaign with added support for organisations looking to get their activities in front of inactive Londoners.

RED January have teamed up with Played, a member of the Sport Tech Hub community, to include an activity finder exclusive for participants attempting to be active every day next month.

Clubs, individuals, and groups are urged to upload their January sessions to London Sport’s Open Sessions tool now to ensure their activities are available on the site which, last year, attracted 5,000 Londoners.

Open Sessions is a simple, hassle-free way to reach 1,000s of Londoners via the web’s biggest activity finders, including RED January, Get Active and Parasport, with no monthly costs or subscriptions.

RED January, a Sport Tech Hub alumnus, is a nationwide public health campaign which gives people motivation to move during the winter when being active is more difficult due to the cold and dark.

The campaign empowers people to move every day in January to support their own mental health and raises funds for mental health charity Sport in Mind. Londoners raised £25,000 in 2021.

Research conducted by RED January and the University of Oxford found that more than 50% of RED January 2020 participants experienced less stress and reduced signs of depressive symptoms.

The campaign also found 32% of participants moved from being inactive to fairly active, breaking down one of the hardest steps to sustained physical activity.

Alex Zurita, Head of London Sport’s Sport Tech Hub, said:

“Every year RED January is becoming bigger and bigger in London because it’s a fantastic campaign which offers a really supportive and encouraging community for inactive Londoners to join.

“I strongly encourage all clubs, individuals and groups to upload their activities to Open Sessions so that RED January participants have even more opportunities than ever before.

“I’m delighted and proud to see two Sport Tech Hub members in RED and Played combining to support Londoners find free and fun activities in their local community this winter.”

Hannah Beecham, Founder of RED January, said:

“As a nation we’re much less active in the winter, and that is an important reason why so many people feel lower in mood and rates of depressions are higher. RED January exists to support you through this time.

“How you take part in RED January is completely up to you - whether it’s a walk, swim, cycle or your favourite fitness activity, the focus is on setting a goal that works for you and your lifestyle.”

For more information on RED January and to sign-up visit where you can join team 'London Sport'.

Post your physical activity and sport sessions for FREE on Open Sessions and access 1000s of potential customers via the web’s biggest activity finders.




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    London Sport aims to ensure Londoners live happier, healthier lives through sport and physical activity

    About London Sport

    London Sport aims to ensure more Londoners live happier, healthier lives through sport and physical activity. Supported by the Mayor of London and Sport England, our target is to get Londoners more physically active.

    For more information on London Sport, visit

    London Sport Media Centre
    House of Sport, 190 Great Dover Street,
    SE1 4YB London