Categories: chris norfield
Support for MAN v FAT from London Sport Consultancy
London Sport Consultancy have been supporting MAN v FAT as they look to engage new audiences and grow participation in new geographical areas across the capital.
Three things London Sport Consultancy learnt from running Facebook ad campaigns
Head of Digital Behaviour Change Chris Norfield began hearing good things from partners promoting physical activity through Facebook Ads back in 2018; here he looks at the top three things he's learned since then.
Meet the Team: Chris, Head of Digital Behaviour Change
As part of our London Sport Consultancy’s re-brand, we’re sitting down with the key team members working on our consultancy services. Our 'Meet the Team series' begins with Chris Norfield, London Sport’s Head of Digital Behaviour Change.
Potential for open data to prescribe physical activity is growing
Referral services, activity providers and tech companies can utilise the growing potential of open data to prescribe physical activity to adults who are inactive or have long-term health conditions.
London Sport Consultancy to help develop Couch to Fitness to meet the needs of inactive women
Our Parks have appointed London Sport Consultancy to further develop Couch to Fitness following our successful collaboration in creating and launching the programme in 2020.
Couch to Fitness reaches landmark 100,000 sign-ups
The surge in at-home physical activity during 2020 shows no sign of abating in the current national lockdown as the Couch to Fitness programme, created by Our Parks with London Sport, went past 100,000 users today.
How Facebook Groups have provided much-needed support during lockdown
Digital Marketing Lead Chris Norfield looks at the power of Facebook Groups in providing much-needed connections, support, motivation and prompts for Londoners looking to be more active. Here, he explains why they're so useful and picks out some deliverers using them particularly well.
How our digital marketing expertise has taken huge strides forward in 2020
London Sport's Digital Marketing Lead Chris Norfield takes you behind the scenes of our recent Digital Marketing work with Sport England and Our Parks as he reflects on a busy few months of supporting specific audiences on taking that first step towards a more active lifestyle.
Couch to Fitness campaign working alongside This Girl Can shows influence of peer-to-peer support
A supplementary Couch to Fitness digital marketing campaign working alongside Sport England’s This Girl Can campaign to target women from lower socio-economic groups has shown the importance of peer-to-peer support.
Successful campaign shows power of digital marketing in promoting activity
A successful campaign by London Sport and Sport England has demonstrated the power of digital marketing in supporting Black, Asian and ethnic minorities (BAME) and lower-socio-economic groups in London to be more active.