Tags: insight and research
Active Lives: Community ensures figures on activity levels are brighter than we feared
Strategic Relationship Manager Lorna Leach looks at how the capital's communities are the hidden treasure within the sport and physical activity and why London Sport works so closely with them.
Meet the team: Josh, Insight Consultancy Manager
As part of our London Sport Consultancy’s re-brand, we’re sitting down with the key team members working on our consultancy services. Our 'Meet the Team series' introduces Josh Denington, London Sport’s Insight Consultancy Manager.
Meet the Team: Chris, Head of Digital Behaviour Change
As part of our London Sport Consultancy’s re-brand, we’re sitting down with the key team members working on our consultancy services. Our 'Meet the Team series' begins with Chris Norfield, London Sport’s Head of Digital Behaviour Change.
London Sport Consultancy: Helping to get Londoners active together
Business Development Manager Jennie Rivett writes about how our consultancy services help us work with partners to tackle the huge challenge of making London the most active city in the world.
New London Sport research helps providers better engage with women in East London
Physical activity providers in East London have begun using new insight from London Sport to develop their offering and improve engagement with women and girls in East London.
Inspiring programmes and communication development through research and insight
Head of Insight Dan Stracey considers how the pandemic might have impacted certain less active segments within London and how the research can continue to inform ongoing work across the capital.
Lessons from the pandemic will make London Sport Consultancy services more relevant and higher quality
Business Development Manager Jennie Rivett looks at how London Sport's consultancy services have adapted to support the sector throughout the pandemic and the opportunities that lie ahead for sport and physical activity in 2021.
How our digital marketing expertise has taken huge strides forward in 2020
London Sport's Digital Marketing Lead Chris Norfield takes you behind the scenes of our recent Digital Marketing work with Sport England and Our Parks as he reflects on a busy few months of supporting specific audiences on taking that first step towards a more active lifestyle.
London Sport-backed Sport Tech Hub supports more than 130,000 Londoners to access physical activity
In the three years since its launch Sport Tech Hub has helped more than 130,000 Londoners access physical activity in the capital.
London Sport joins with AudienceNet to investigate women's perceptions of physical activity
London Sport are linking up with research agency AudienceNet to learn how physical activity and sport is perceived, delivered and led by women in some of the most ethnically diverse areas in East London.
New Active Lives data shows impact of covid-19 on London's activity levels
The most in-depth picture yet of the impact of lockdown on Londoners’ activity levels has been published by Sport England with the release of their Active Lives Survey.
Research and insight puts us into someone else's shoes and increases understanding
Senior Insight Officer Laura Green explains how research and insight informs London Sport work and how it can be a useful tool to empower under-repesented communities, getting their voices heard by decision-makers across the capital.
Why now is the time to celebrate Black coaches and recognise they still need our support
Senior Insight Officer Josef Baines looks at what the research from Sport England tells us about the participation rates of Black people on and off the field as we begin our Black History Month celebrations.
London Sport research and funding to tackle inactivity in Sutton schools
New insights from London Sport will be used by ten schools in Sutton to help young people find and enjoy new activities so they can enjoy healthier and happier lives.
New research shows worrying increase in sedentary behaviour in Great Britain
Specialist Advisor for Physical Activity for Health Barry Kelly looks at new research which describes a steep increase in the levels of sedentary behaviour in Great Britain, and what it means for London Sport's mission.
Shaping relevant and effective online solutions and campaigns after covid-19
Senior Insight Manager Daniel Stracey explains how our segmentation and qualitative covid-19 research has helped support the development of our online activity finder Get Active.
Challenging perspectives and inspiring fresh approaches using qualitative research
Senior Insight Manager Daniel Stracey looks at the importance of qualitative research and how, despite the covid-19 restrictions, it can play a key role in helping the physical activity and sport sector learn and improve its offer to inactive Londoners.
London Sport's Insight Consultancy commissioned by UK Deaf Sport to assess new activity programme
London Sport Consultancy has been commissioned by UK Deaf Sport to support with the assessment of a new programme aiming to develop new and lasting sport and physical activity opportunities.
Londoners’ physical activity levels remains among the highest in the country
New data released today (Thursday 23 April) by Sport England on physical activity rates across the country shows that, prior to the covid-19 outbreak, Londoners’ physical activity levels remained among the highest in the country.
Active Lives data shows London's activity levels remain above national average
New Sport England figures show that nearly two thirds of Londoners are now physically active, a minor increase of 0.8 per cent on 12 months previously. In London, just over 4.5m people are meeting the Chief Medical Officers (CMO) guidelines of at least 150 minutes of physical activity every week.