Active Lives: Community ensures figures on activity levels are brighter than we feared
Strategic Relationship Manager Lorna Leach looks at how the capital's communities are the hidden treasure within the sport and physical activity and why London Sport works so closely with them.
New London Sport research helps providers better engage with women in East London
Physical activity providers in East London have begun using new insight from London Sport to develop their offering and improve engagement with women and girls in East London.
New Active Lives data shows impact of covid-19 on Londoners’ activity levels
Sport England’s latest Active Lives Survey shows the impact of the first eight months of coronavirus on Londoners’ activity levels.
Lessons from the pandemic will make London Sport Consultancy services more relevant and higher quality
Business Development Manager Jennie Rivett looks at how London Sport's consultancy services have adapted to support the sector throughout the pandemic and the opportunities that lie ahead for sport and physical activity in 2021.
2020 Review of the Year
The year 2020 will be one to remember. There have been challenge but also, positives. At London Sport, we have seen, once again, the incredible impact of the capital's grassroots physical activity and sport sector unite to keep Londoners active. Here, we look back at London Sport’s memorable moments for 2020.
How our digital marketing expertise has taken huge strides forward in 2020
London Sport's Digital Marketing Lead Chris Norfield takes you behind the scenes of our recent Digital Marketing work with Sport England and Our Parks as he reflects on a busy few months of supporting specific audiences on taking that first step towards a more active lifestyle.
London Sport joins with AudienceNet to investigate women's perceptions of physical activity
London Sport are linking up with research agency AudienceNet to learn how physical activity and sport is perceived, delivered and led by women in some of the most ethnically diverse areas in East London.
New Active Lives data shows impact of covid-19 on London's activity levels
The most in-depth picture yet of the impact of lockdown on Londoners’ activity levels has been published by Sport England with the release of their Active Lives Survey.
Research and insight puts us into someone else's shoes and increases understanding
Senior Insight Officer Laura Green explains how research and insight informs London Sport work and how it can be a useful tool to empower under-repesented communities, getting their voices heard by decision-makers across the capital.
Why now is the time to celebrate Black coaches and recognise they still need our support
Senior Insight Officer Josef Baines looks at what the research from Sport England tells us about the participation rates of Black people on and off the field as we begin our Black History Month celebrations.
London Sport research and funding to tackle inactivity in Sutton schools
New insights from London Sport will be used by ten schools in Sutton to help young people find and enjoy new activities so they can enjoy healthier and happier lives.
London Sport and PAI Health join forces to introduce Londoners to Personal Activity Intelligence – a ground-breaking digital app and new health standard in physical activity
London Sport and PAI Health, a leading global health software company, have today announced a new research project called the #mostactivecity programme to test the impact of the innovative PAI (Personal Activity Intelligence) fitness tracking app on the physical activity levels of everyday Londoners.
Digging deeper and understanding more creates greater, effective impact
Strategic Relationship Manager Lorna Leach discusses the importance of insight to ensure partners can make more informed decisions and outlines the support London Sport's Consultancy services can offer.
Shaping relevant and effective online solutions and campaigns after covid-19
Senior Insight Manager Daniel Stracey explains how our segmentation and qualitative covid-19 research has helped support the development of our online activity finder Get Active.
Challenging perspectives and inspiring fresh approaches using qualitative research
Senior Insight Manager Daniel Stracey looks at the importance of qualitative research and how, despite the covid-19 restrictions, it can play a key role in helping the physical activity and sport sector learn and improve its offer to inactive Londoners.
London Sport's Insight Consultancy commissioned by UK Deaf Sport to assess new activity programme
London Sport Consultancy has been commissioned by UK Deaf Sport to support with the assessment of a new programme aiming to develop new and lasting sport and physical activity opportunities.
Londoners’ physical activity levels remains among the highest in the country
New data released today (Thursday 23 April) by Sport England on physical activity rates across the country shows that, prior to the covid-19 outbreak, Londoners’ physical activity levels remained among the highest in the country.
London Sport relaunches online industry data platform
London Sport's Insight and Data Portal has today been relaunched following a significant re-design process
Redbridge Council to explore impact of physical activity through London Sport-backed strategy consultation
Redbridge Council has launched a public consultation on the borough’s new Draft Physical Activity Strategy.